No dia 06-09-08, um grupo de 30 Pixadores invadiu a Galeria Choque Cultural em protesto à comercialização, institucionalização e Domesticação da Cultura de Rua, por parte dos galeristas e do Poder Público.
On 06-09-08, a group of 30 Pixadores invaded the Galeria Choque Cultural (Cultural Shock Gallery) in protest to the marketing, and institutionalization of Culture of Domesticação Street, from the gallery and the Public Power. In addition to the physical dependencies of the gallery, about twenty works exposed there were also victims of the attack and a work of the artist Speto was damaged. The owners of the Shock were doing an exhibition in London.
Only armed with translation sites online, I’ve enjoyed reading Ataque à Choque Cultural and the various threads on the Choque Flickr page. There seems to be a large discussion about the commodification of Pixacao and graffiti. While translation sites are super limited and I’m not familiar with the “players” involved it seems to have captured people’s thoughts more than NYC’s splasher actions.
Lots of comments on the Flickr thread discuss the gallery’s function in the art market, many of them supportive of this role. Also represented is the fundamental sentiment that it belongs on the street, which is why, I assume, these grafiteros went to town inside the gallery. Other comments raised larger issues with commercialization, eef
pena que o protesto contra a ‘comercialização, institucionalização e domesticação da cultura de rua’ tenha focado em galeristas e não publicitários, marcas de tênis, roupa de grife, festivais, refrigerantes, e outros que fazem a tal ‘cultura de rua’ virar modismo, commodities, sinônimo de produto pseudo moderninho.
“unfortunate that the protest against ‘marketing, institutionalization and domestication of the culture of street’ has focused on galleries and not advertising, brands of shoes, clothes, grife, festivals, soft drinks, and others who make such a ‘culture of street’ fashion, turn commodities, synonymous with pseudo moderninho(?) product”
From RRAURL “According to the Folha de S. Paulo, the action was organized – by email- by Rafael Guedes Augustaitiz (Rafael Pixobomb), the same artist who in July this year had been expelled from the Faculty of Fine Arts (SP) for having done a similar action on the premises of the course“
With slogans that proclaimed “Open your eyes and see the inevitable mark of history”, the action at the Faculty sounds very performance like and attempted to awaken the viewers to the exclusivity and economic realities of the institutions. The recent action called “ATTACK PART 2 : A CAMINHO DA REVOLUÇÃO 2008” in the flyer, seen to the right, appears to have a similar intent.
I’m inspired and totally interested by these actions and would am stoked if anyone has more info or contacts about this.
The update on the rraurl.com site states:
Tuesday 09/set the owners of shock came with a representation in the 14th Police District of Sao Paulo (Pines) against the group of pixadores. Low Ribeiro, one of the owners, made a bulletin of occurrence and in their testimony stated that the loss of the gallery was something between $ 10,000 and $ 15,000. Rafael Guedes Augustaitiz is taken as a major contributor.
For a tiny bit of background:
Pixacao-Literally meaning ‘trace’ or ‘stain’ and dating back in its contemporary form to the mid-1980s, pixaçõe is a striking form of graffiti unique to the city that developed when Sao Paulo writers began creating imaginary calligraphic signatures influenced by hybrid blackletter, historic letterforms and the logos of heavy metal and hardcore bands.
Text from a recently published book Pixacao-Sao Paulo Signature.