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182: The Golden Fleece

June 30, 2014

I’ve got a lot of longer-format book cover series in the works for the blog, but they are taking much longer than the one-week chunks I have been trying to post these in for the past couple years. While that’s going on in the background, I’m going to post some shorter entries, just looking at a book or two at a time.
This week I dug out a copy of Joseph Seldin’s The Golden Fleece: Advertising in American Life (New York: Marzani & Munsell, 1963). It’s a lefty critique of advertising, with a funny, spot-on cover design by Christian Ohser. The simplicity and color scheme successfully uses the then-contemporary advertising aesthetic, and turns it on its head.

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