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Not Here, but Now

November 13, 2008

Not Here, but Now
Noel Douglas (2007) recently commented “When the demands of Neoliberalism play havoc with our lives, it is time to fight back, and designers wield the sharpest tools.” Not Here, but Now is an example of how sharp our designer tools can be. Not only for the fact this campaign is visually intelligent, but it was also a pro bono campaign, designed for Amnesty International (Switzerland), by Walker Werbeagentur.



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One comment on “Not Here, but Now”

I love how this campaign manages to transform those advertising spots, which are usually reserved for large format posters hawking shoes and other junk, into ambient interventions. They’re totally effective – when I first saw them, I had to reconcile that what I was seeing wasn’t actually right in front of me.