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The Century of The Self (Video)

December 15, 2010

Ok, so my friend just passed this video along to me and it’s mind blowing.
It’s a video called “The Century of the Self” and it is watchable here: (clicky)
It talks about how Freud’s views were used by Corporations to manipulate people into becoming consumers buying crap we didn’t need. Particularly insane, for instance, is how women starting smoking because it was presented as a “Torch Of Freedom”.
It’s stunning when you watch this video.
I would definitely argue that these ideas are still very much alive and evident in mass marketing today.


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