I designed this poster for the 2014 People’s Climate March in New York City. It was one of a series of posters commissioned by 350.org and the Climate March to mobilize people across N. America for the event.
While the obvious design solutions for a poster about a march related to the environment were to (a) represent people protesting, (b) show some sort of ecological disaster, and (c) lean heavily on the color green. I didn’t want to do any of those things. I was banging my head trying to come up with an idea and figured out I wanted to do something lighter than your average protest poster, something funny. And what’s funnier than feet? So I replaced the enduring icon of resistance—the fist—with the raised foot. Made the toes talk, turning them into some strange sort of collectivity, and made the feet blue—a color to cool the scorching earth as me march across it.
These posters were from the initial set printed by the organizers, before the final date of September 20th was set, thus the double date.