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Video: “North Deface”

February 5, 2013

Here’s a great new one from Pittsburgh-based tENTATIVELY a cONVENIENCE, re: corporate logos on clothing and the removal, or obfuscation of them, in the interest of one’s sanity. Also, if you’re admittedly as much of a fan of flamboyant camouflage patterns as I am, you’ll appreciate some of tENT’s hacks in particular.

The direction this society is heading in is one in wch everyone is manipulated into paying to be advertisements for what they buy. Clothing in particular has had interesting fabric designs gradually replaced by logos only. I saw a man recently wearing a shirt w/ a huge advertisement on it & no other design whatsoever. Even resistance to this is being made harder & harder by having the logos so well-built into the clothing that they’re very difficult to remove w/o using industrial strength tools. Capitalism is heading more & more toward making it so that people don’t even own what they spend money on. Movies are streamed, not bought & owned in hard-copy. Will there come a day when covering over or removing the logos from clothing will be a crime in violation of one’s clothing rental contract? I even distrust the recent prominence of the concept of “hoarding”. It strikes me as greenwashing that’s meant to delude people into thinking that if they just put all their files at a remote location that they somehow, magically, don’t take up space or use physical resources, that they’re ‘in a cloud’. Not so, they’re simply somewhere else other than in their home where someone else who might not be entirely friendly has easier access to them. – January 28, 2013 notes from tENTATIVELY, a cONVENIENCE

Anti-capitalismCulture & MediaInspiration

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