Back to Top

Video: “North Deface”

February 5, 2013


 
Here’s a great new one from Pittsburgh-based tENTATIVELY a cONVENIENCE, re: corporate logos on clothing and the removal, or obfuscation of them, in the interest of one’s sanity. Also, if you’re admittedly as much of a fan of flamboyant camouflage patterns as I am, you’ll appreciate some of tENT’s hacks in particular.
 

The direction this society is heading in is one in wch everyone is manipulated into paying to be advertisements for what they buy. Clothing in particular has had interesting fabric designs gradually replaced by logos only. I saw a man recently wearing a shirt w/ a huge advertisement on it & no other design whatsoever. Even resistance to this is being made harder & harder by having the logos so well-built into the clothing that they’re very difficult to remove w/o using industrial strength tools. Capitalism is heading more & more toward making it so that people don’t even own what they spend money on. Movies are streamed, not bought & owned in hard-copy. Will there come a day when covering over or removing the logos from clothing will be a crime in violation of one’s clothing rental contract? I even distrust the recent prominence of the concept of “hoarding”. It strikes me as greenwashing that’s meant to delude people into thinking that if they just put all their files at a remote location that they somehow, magically, don’t take up space or use physical resources, that they’re ‘in a cloud’. Not so, they’re simply somewhere else other than in their home where someone else who might not be entirely friendly has easier access to them. – January 28, 2013 notes from tENTATIVELY, a cONVENIENCE

Anti-capitalismCulture & MediaInspiration

Leave a Comment

Your email address will not be published. Required fields are marked *

Posts by Shaun Slifer

DIYDPW (#3)

DIYDPW (#3)

December 21, 2011

Danger sign on electrical box, Mumbai, India DIYDPW is a weekly blog post highlighting global examples of Do It Yourself Department of Public Works projects. These are defined as any examples of municipal…

More By Shaun Slifer