I had a long phone conversation with writer Daniel Fuller this winter – he had driven to town from Philadelphia specifically to find the Howling Mob Society
historical markers after hearing about the project at the Creative Time Conference in NY last fall. Daniel recently published a nice article on Afterall Online
, even if I take some issue with the Shepard Fairey comparison at the end (his posters were more recently pasted nearby, but I would argue
that the motivation behind Fairey’s “Obey” brand is of a very different nature than the HMS work). Daniel also wrote captions for all his photos which offer some good further insight as to the placement and orientation of the markers. Feels like this project launched in my home city ages ago, and it’s nice to read fresh opinions on it!